Risk Management Association is a 100 year organization providing financial risk management education, tools, and community for every financial institution.
Risk Management Association (RMA) saw an opportunity to promote growth, innovation, and success — and needed to reimagine their strategic approach to capitalize on that. This new approach not only included visually rebranding, but also developing messaging strategies and naming structures for products and services. The New RMA is a visual rejuvenation, providing a new look and feel, while the core values of the historic organization remains true.
100 Word Summary
Our team worked with RMA to develop a rejuvenated visual identity as well as messaging strategies and naming structures for their products and services. I joined the team during the process of the re-branding—so many of my contributions focused on developing various digital and physical marketing applications for their internal and external launch strategies. I also worked with a small team to rename a number of products and services to create more consistency across their portfolio. Our team also worked with the in-house creative teams at RMA in order to implement the design system across their internal and external applications.
Year: 2020
Personal Focus Areas:
Print Design / Layout Design / Messaging / Presentation Design / Product Naming & Organization / Marketing Strategy
