Little Barb’s is Durham’s friendly neighborhood bakery — where all fellow cake lovers can come and get the cake of their dreams. And, a bunch of other treats and goodies.
Little Barb’s Bakery is a small business and brain child of Barb Nigro. What started as a instagram bakery business, quickly turned into one of the more popular dessert stops in the Triangle. Little Barb’s is a place you can come and express yourself through food, feel completely welcomed, and enjoy a simple yet beautiful dessert. It is simply just Durham’s friendly neighborhood bakery.
100 Word Summary
Barb first reached out to me to just design a simple logo for her Instagram account. After a few weeks, that quickly turned into designing a full brand in order to prepare for her opening in the Durham Food Hall. I worked with Liz Coyte to develop a brand that is authentic to Barb’s style and current Instagram account. We developed the logo based on her handwriting and pulled the colors from photos she’d previously taken for her page. For this project, we wanted the visual identity to take a backseat, and let her cakes and dessert take the limelight.
Year: 2022
Personal Focus Areas:
Branding / Logo Design / Identity Design / Print Design / Digital Design / Marketing Material Design
