Financial Risk Group creates risk solutions that empower modern financial institutions to make better decisions.
The shift to cloud computing and modern technology architectures is creating a data overflow—and FRG is providing products and services to financial institutions to capitalize on that data. When competing in this category of Risk Intelligence, FRG needed a rejuvenated visual identity system at the parent level—while also developing a design system for the VOR product suite as well.
100 Word Summary
Financial Risk Group (FRG) began working with our team to develop a go-to-market strategy for their new product. The project quickly expanded, developing into a brand refresh in order to visually and verbally align the parent brand with the product portfolio. We developed a new mark and took its element of “the bottom line” as a trope to inform the entire visual identity. Furthermore, we developed a flexible system to ensure the parent brand, products, and services look and feel different—but remain cohesive and on-brand. This proposed identity system created a cohesive brand that elevated the visual language of FRG.
Year: 2022
Personal Focus Areas:
Branding / Identity Design / Print Design / Layout Design / Messaging / Product Naming & Organization / Marketing Strategy
