Matt Norton is a designer, educator, and Creative Director based in Durham, North Carolina, making brands that feel authentic to the businesses behind them.

A bit about me

I like to call myself simply a designer.

Technically, I’m a Creative Director at Walk West, a design educator at NC State’s College of Design, and a freelancer under the guise of Shakeout Studio.

I graduated with my Master of Graphic and Experience Design from NC State in 2020. Since then, I’ve been working at agencies in the Raleigh-Durham area focusing on branding, web design, and multi-channel marketing campaigns. My bread and butter is collaborating with clients to create or refresh brands that feel authentic to their businesses.

Outside of work, I’m a husband, a disc golfer, a runner, a microbrewery frequenter, and an amateur chef. Whenever we chat, ask me about old bars, handwriting, or the pain of being left-handed at a guitar store.

What I do best

  • Brand Identity
  • Brand Strategy
  • Logo Design
  • Web Design
  • Print Design
  • Marketing Collateral
  • Product Design

Tools of the trade

  • Figma
  • Adobe Creative Suite
  • Claude
  • Midjourney
  • Paper
  • Framer

Colophon

This website uses Geist Serif for headlines, Spline Sans for body copy, Geist Mono for a few little details that needed some differentiation, and Geist Pixel for hover states.

The general layouts were designed in Figma and built with Claude Code. I seamlessly go back and forth between Figma and Claude for any updates or iterations thanks to Figma’s MCP. The code lives on GitHub, and the site is hosted on Cloudflare Pages.

Thanks for stopping by