Yooperland

Graduate Work, Fall 2017

This work was completed for a studio course at NC State. The prompt of the project was to create the beginnings of a sovereign identity system in a technological future for a micro-nation formed from some contemporary faction. I decided to take the Upper Peninsula of Michigan and create a new state called "Yooperland."

 Final poster design displaying each designed assets and explaining the story behind Yooperland.

Final poster design displaying each designed assets and explaining the story behind Yooperland.

PROCESS WORK

I first researched history and information regarding the Upper Peninsula so I could accurately represent the region throughout the project. The region is very proud of its history, culture, and natural beauty throughout the land. I wanted to represent these aspects throughout each element designed for Yooperland. We needed to design three pieces, so I chose a flag, seal, and a form of propaganda. 

 
 Sketching out ideas for mobile propaganda app.

Sketching out ideas for mobile propaganda app.

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 I tried a handful of different ideas for the seal design before deciding on a geometric style.

I tried a handful of different ideas for the seal design before deciding on a geometric style.

 

FINAL work

 

THE GREAT SEAL OF YOOPERLAND

The seal is a geometric representation of the sun rising over the horizon on the Great Lakes. Each individual part of the seal contains symbolism referring to key aspects from the past and present-day of the state. There are 30 sections onthe outside ring symbolizing the 30 years of the Golden Age, three "resource rays" symbolizing the three main resources of the land, and 15 line ripples in the water representing the 15 counties in the State. When these parts come together to form the seal, they represent the scenic beauty found throughout the entire state of Yooperland. 

 
 Final design for the Great Seal of The State of Yooperland. I then created two smaller icons to be used in conjunction with the seal for marketing and branding purposes.

Final design for the Great Seal of The State of Yooperland. I then created two smaller icons to be used in conjunction with the seal for marketing and branding purposes.

 Explanation of the symbolism behind each part of the seal.

Explanation of the symbolism behind each part of the seal.

YOOPERLAND FLAG

For the flag I wanted to create a simple representation of the state. The blue border wrapping around three sides of the flag symbolizes the Great Lakes that surround the peninsula. Three vertical bars fill the inside representing the land’s three main resources: timber, iron, and copper. The bars are colored in shades of green symbolizing the land as the origin of these resources. 

 
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YOOPERLAND PROPAGANDA

Using the technological advances available to us, we’ve created a mobile guerrilla marketing tactic to reach directly to the people in a specific region; we call it “Mobile Target Zones (MTZ).” The MTZ’s cast an hidden network that is transmitted throughout the given area. When setup, the MTZ sends a message (in this case, an interactive video sequence) to any smartphone being used within said area. Users are prompted to view and interact with the message, displaying information on why they should visit Yooperland. The video sequence for this example intends to reach an audience located outside of Yooperland, although within a reasonable distance to come visit. The message is inviting, but realistic. 

The interactive video sequence was designed for the viewer to get through the message quickly At the end, the viewer can tap on one of the icons to learn more about aspects of Yooperland.

 
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